For the print layout designs, I used minimal ornamentation and focused on the typography, color, and imagery. The client found beauty in simplicity and symmetry, because of this most of the designs reflect this thought process. To add some variety, I sometimes used an image of their wallpaper from the restaurant as a texture.
For social media and digital advertising, we focused on using refined layouts with a focus on photography and text. This reflects what the target audience would expect for a restaurant like Sparrow Kitchen & Cocktails. GIF animations were created for SMS campaigns to quickly depict the restaurant experience and what they have to offer.
Work created for Union Square Advertising
Visual assets showcased include photography provided by clients and/or by photographers at Union Square Advertising. All rights to those images remain with their respective creators.
