Profile
I’m Katarina Birkmaier, a Graphic Designer with agency experience creating print and digital campaigns for clients in the hospitality industry. I specialize in brand identity, advertising design, and production-ready assets that connect businesses with their audiences. From social media graphics and Meta ads to signage, logos, and press-ready print files, I bring a balance of creativity and precision to every project.
Equipped with over two years of experience, I’ve collaborated with clients in building brands from scratch and refining existing assets for consistency and impact. I’m especially drawn to branding; telling a company’s story visually is both exciting and deeply rewarding. Working within brand guidelines presents a thrilling creative challenge.
I’m equally comfortable sketching initial concepts or refining final deliverables using tools like Adobe Illustrator, Photoshop, and InDesign. I’m continuously expanding my skillset and currently deepening my knowledge in web design and motion graphics, which sharpen my adaptability and versatility as a designer.
Software Skills
Design & Creative Tools:
Adobe Creative Cloud (Illustrator, Photoshop, InDesign,
After Effects, Acrobat, Lightroom, Firefly, Express)
Canva, Figma
Adobe Creative Cloud (Illustrator, Photoshop, InDesign,
After Effects, Acrobat, Lightroom, Firefly, Express)
Canva, Figma
Web and CMS Platforms:
WordPress, Webflow, Squarespace, Wix, HTML, CSS
WordPress, Webflow, Squarespace, Wix, HTML, CSS
Project & Collaboration Tools:
Slack, Trello, Basecamp, Dropbox, Textline,
Google Workspace, Microsoft Office Suite
Slack, Trello, Basecamp, Dropbox, Textline,
Google Workspace, Microsoft Office Suite
Graphic Design Expertise:
Brand Identity & Visual Systems, Logo Design
Print Graphics, Layout Design, Signage, Prepress
Social Media Graphics, Motion Graphics, UI Design
Typography, Vector Illustration, Infographics, Image Editing
Brand Identity & Visual Systems, Logo Design
Print Graphics, Layout Design, Signage, Prepress
Social Media Graphics, Motion Graphics, UI Design
Typography, Vector Illustration, Infographics, Image Editing
Work Experience
Graphic Designer ~ Union Square Advertising
(July 2022 ~ December 2024) Lake Ronkonkoma, NY 11779
(July 2022 ~ December 2024) Lake Ronkonkoma, NY 11779
Designed multi-channel campaigns and marketing assets for 8+ clients, ranging from social media graphics and Meta/Google ads to print collateral and signage. I developed cohesive brand identity systems, produced 10+ assets daily under tight deadlines, and collaborated with creative teams to deliver visuals for email, web, and SMS campaigns. My work ensured consistent branding, stronger client engagement, and flawless press-ready print production.
Education
B.S. in Visual Communication: Graphic Design
Farmingdale State College
Farmingdale, NY 11735 (2019~2022)
Farmingdale State College
Farmingdale, NY 11735 (2019~2022)
Graduated Summa Cum Laude
Awarded Student of Academic Excellence
A.A.S. in Commercial Art: Digital Technologies
Nassau Community College
Garden City, NY 11530 (2017~2019)
Nassau Community College
Garden City, NY 11530 (2017~2019)
Graduated Magna Cum Laude
Professional Development
Completed Coursera Certificate Specializations
Online Marketing: Social Media, Ads & E-commerce by SkillUp
3 Course Specialization (September 2025)
View Credential
Generative AI for Digital Marketing by IBM
3 Course Specialization (August 2025)
View Credential
3 Course Specialization (September 2025)
View Credential
Generative AI for Digital Marketing by IBM
3 Course Specialization (August 2025)
View Credential
Completed Coursera Courses
Digital Marketing by Adobe (August 2025)
View Credential
UI Design by Scrimba (April 2025)
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Figma for UI/UX: Mastering Web Design by Packt (March 2025)
View Credential
View Credential
UI Design by Scrimba (April 2025)
View Credential
Figma for UI/UX: Mastering Web Design by Packt (March 2025)
View Credential
Downloadable Portfolio
