I researched the typography and logo design based off the client's vision. This was presented to the client, and then we moved forward with the sketching/digital phase with some of these fonts and styles.
Preliminary Sketches
I wanted to focus on different crown logomarks based on the inspiration from above. The sketch on the far left most resembles the crown in the final logo
Logos Presented
Final Round of Logos
Based on feedback, I created three logos combining aspects from the first round of logos
that the client preferred.
that the client preferred.
Final Logo
Work created for Union Square Advertising
