Preliminary Sketches
For the logo, we wanted to get the main idea across that it was mobile karaoke, so including an image of the bus was important. We also played around with the idea of a person holding a microphone, retro microphones and music bars. The second and third sketch were both implemented into the final logo.
Logos Presented
Final Logo
The final logo chosen was with the retro microphone above the typeface and the icon of the bus with the music notes trailing off. This logo can be easily simplified as needed.
Our advertising for both print and social media was to entice consumers to book their party using the mobile karaoke bus. Since this was a relatively new company sometimes stock photography was carefully chosen along with photos of the actual bus.
Work created for Union Square Advertising
