Forrester Funeral Home

Approached with a logo project for a nearby funeral home, I was tasked with creating a sophisticated visual identity that reflects the services the company provides for their customers. We started with the research, followed with various sketch and preliminary digital logo designs before the final logo was chosen.

4 Logos that inspired the Forrester Funeral Home Logo
The client was drawn to illustrative logos such as these that depict a building or a door. Taking inspiration from this, I drew some sketches inspired from the building of the funeral home itself, as well as some ornaments to accompany it.
Picture of Forrester Funeral Home Building
Photo Credit: Union Square Advertising

Logo Sketches
Images of Various Logo and Logomark sketches for Forrester Funeral Home

Logos Presented
Various Logos Presented to the Client before the Final Logo was Chosen

Final Logo
Animation of Final Logo for Forrester Funeral Home
The final logo chosen balances the illustration of the building with the ornaments, framing the typography in a square format. The logo is simplified for the horizontal version as needed. The illustration of the building can often be used by itself on print collateral.
Forrester Funeral Home Logo Red on White Background
Forrester Funeral Home Logo White on Red Background
Horizontal Forrester Funeral Home Logo White on Red Background
Horizontal Forrester Funeral Home Logo Red on White Background
Typography and Color Palette for Forrester Funeral Home
Mockup of Nameplate with Forrester Funeral Home Logomark
Mockup of a Business Card for Forrester Funeral Home Funeral Director
Mockup of Notepad with Logo and information
Mockup of a Tote bag with Forrester Funeral Home Logomark
Work created for Union Square Advertising

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