The Logo design was inspired from Art Deco typography and design. La Souris Noire is "The Black Mouse" in French. The illustration of the mouse is inside the counter of the "o" in "Noire". To finish it off I chose a monoline cursive font for the word "Chocolatier" that adds a retro touch.
The objective was to create a fun packaging design that stands out from the competition and reflects the different flavors that are provided. A minimalist color palette of black and pastel colors was used, along with simple illustrations and shapes. The mixture of different typefaces echoes back to retro designs using condensed and extended typefaces. Together this makes the unique package design that will stand out to a younger audience.
