Urbansteep

UrbanSteep is a conceptual logo and branding project of a tea house in an urban city. I was inspired by simple vector shapes for the logo and a mixture of typefaces to express the same energetic vibe as the city landscape.

Moodboard
Moodboard of various inspirational logos and designs that inspired the branding of Urbansteep
Logo Design
When visualizing the logo design, I wanted to emphasize simplicity amongst the madness of the city. The logo to be bold and capture attention yet balanced and easy on the eye. The logo design can be easily adjusted for digital and print spaces.
Vertical and Horizontal Logo
Three Brand Colors
Brand Typography
Mockup of takeaway cup and business card design
A-Frame Design
Ceramic Mug Design
typeface treatment art for shirt design
Shirt Design worn by man outside in the city
Three social media graphics
City light poster advertisement design outside
Underground horizontal subway advertisement
Take away vintage truck wrap artwork

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