This was my Senior Thesis Project. I created a brand and prototype of an app. Marketing and merchandise collateral were designed to advertise the brand.
Logo Design
The Prototype
Check out the walkthrough of the prototype!
Marketing Strategy
The marketing concept was inspired by the research that was conducted prior to the creation of the app. Hobbies often bring joy to people in different ways and consumers have different interests. We decided to express this concept in our marketing. The tagline throughout the campaign is “Where is your happy place?” which poses the question to the consumer where their potential happy place is while they pursue hobbies during their leisure time. The advertisements prompt consumers to find their happy place by using the application.
Consumer Interaction
The consumer interaction relates to the marketing concept by prompting consumers to take pictures of them doing their hobbies and their happy place with the hashtag #myhappyplace.
Merchandise
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